BRANDING
Friends of Keney Park
Friends of Keney Park, the non-profit organization responsible for managing Keney Park in Hartford, approached our Civic Design class in search of a new brand identity. Despite its rich historical significance and community importance, the park has been neglected for many years. My logo and rebrand proposal were chosen, and they will soon be implemented across the group’s events and materials, aiming to enhance both the park and its community.
Logomark
Logo Lockups
Rebrand Objective
The Friends of Keney Park were looking for a brand that authentically represents the park, the community, and the values of its members.
Park Iconography
The line-work the logo is comprised of allows for an “alphabet” of images that can easily inform park visitors of available spaces and activities (Used on signage, posters, etc.).
Deliverables
Let’s work together!
ccbonansinga@gmail.com